Melanie Maynard

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Creative Director helping founders and startups build their creative departments and brand expression.

CONSENSYS: WEB3 FOR ALL
Strategy, Campaign Identity, Creative Direction,
UX/UI, 3D, Site Development

Creative Direction Art + Production: Melanie Maynard
Creative Direction Copy: Aline Ridolfi
Copy: Emily Howell
Brand Strategy: Gregory Weber
Animator: Thomas Burden  + Mariam Elesser
UX/UI: River Marchand
Creative Technologist: Trevor Grove
Account Director: Josh Kitts

AI was used in the process of initial concepts

Web3 is reshaping the internet, empowering people with new personal, economic, and political agency while building vibrant, community-driven ecosystems. To champion this movement, ConsenSys launched the "Web3 For All" campaign, highlighting the builders—visionary entrepreneurs driving innovation in decentralized finance, digital art, self-sovereign identity, and governance.

The campaign identity blends symbolism with authentic builder stories, showcasing the diverse verticals that make up the web3 ecosystem. By pushing the boundaries of ConsenSys' existing design system, the campaign aims to resonate with a broader millennial and genz audience of builders, solidifying ConsenSys as a leading voice in the space. 

"Web3 For All" is a reminder to policymakers of what's at stake—human ingenuity, technological progress, and a vision for a more equitable future. A movement to support builders, safeguard innovation, and ensure the future of the internet remains open and free.


























                                                                                                                          

       

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