Melanie Maynard
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Creative Director helping founders and startups build their creative departments and brand expression.
NO4_MAT: ATIAWIA
Creative Direction, Design, NFTs, Experiential
Creative Direction: Melanie Maynard
Built By: HOLE NYC community
Music: NO_4MAT
ATIAWIA (All These Ideas Are Who I Am) is an in-depth experiential NFT capsule that taps into the childhood memories of No4mat. Memories relate to our present and future selves. While thinking about the future, we inevitably look at the past to mine experiences. The music of the ATIAWIA mixtape is an access point to the artists' memories, each song relates to a vivid memory from childhood, each memory has an artifact. Collect the artifacts to help No_4Mat remember. This project involves a storyline of activations, AR/VR, merchandise, events, and contests with No_4mat's community. Through buying a ticket you join No_4mat fans on an immersive mission. Help No_4Mat regain his memory as the artist takes you on an intimate quest through sensory-driven redeemables, experiences, and collaborative community releases. Below are some examples of the storyline and tiered tickets for entry into the gamified ATIAWIA experience. PRODUCT OF HOLE.NYC .