Melanie Maynard
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Creative Director and Brand Designer architecting 360° brand worlds.
WU-TANG CLAN WUWORLD
Strategy, Brand Identity, Creative Direction,
UX/UI, Experiential, Videography
Creative Direction: Melanie Maynard
Brand Identity: Melanie Maynard
Animator: Rob Long
Developer: Sasha KliuchnikIntroducing WuWorld, a connected e-commerce platform that solidifies the legacy brand and its members. Inspired by Vintage WuWear, we've crafted a typographic system and a modular brand using each member's iconic colors. This not only connects their individual careers to the Wu-Tang Clan, but also educates future fans about each member. The result? Amplified visibility for solo careers, empowering individual musicians while preserving the group's enduring legacy.
Served as an in-house creative director for Wutang Clan and solo members.